Liy is a Creative, currently at Mother London, where she has worked with brands like IKEA, Samsung, Uber, KFC and H&M. She went into HR and payroll thinking empathy would be the job, but quickly realised it was more spreadsheets than people. While studying Advertising and Brand Design at Ravensbourne, she moved into the creative world instead and has not looked back. In just a few years she has picked up multiple awards, including two Gold Lions at Cannes, and built a reputation for culturally sharp, people first storytelling. Outside work she mentors, hosts, writes, coaches and manages artists. Call it range (or just call it being an oldest sibling)